Twenty-three years ago, Zachary Rabinor and Rebecca Scotti Rabinor founded Journey Mexico with a simple belief: that exploration has the power to connect and enrich people, places, and the planet.

What began as a boutique destination management company dedicated to revealing the Mexico they knew and loved has grown into a family of luxury travel companies spanning Mexico, Costa Rica, Panama, and Brazil.

The new logo brings this vision to life. Drawing on the geometry of the chakana – a sacred Indigenous symbol of connection, balance, and reciprocity and the form of a keyhole, it reflects Journey’s role as a key to Latin America: opening doors to remarkable places, private experiences, and genuine cultural exchange through deep local knowledge and trusted relationships.

The launch of the new Journey brand represents far more than a visual evolution. It marks the next stage in Journey’s own evolution: a collective of locally led destination experts united by a shared purpose, common values, and a borderless belief in travel as a force for good.

Journey’s growth has been shaped in large part by its travel-advisor community. For years, trusted partners and loyal clients repeatedly asked: “Where is Journey going next?” They wanted more than another destination. They wanted The Journey Way – boots-on-the-ground expertise, earned relationships, creative trip design, seamless execution, and positive impact – in more places across Latin America. Their demand, together with the increasingly complex needs of high-end and ultra-high-net-worth travelers, inspired Journey to expand thoughtfully.

The unified Journey collective is co-founded by Zachary Rabinor and Rebecca Scotti Rabinor, who guide the group as CEO and CFO, respectively; Matteo Luthi, Managing Director of Journey Mexico; Javier Echecopar, Managing Director of Journey Costa Rica and Journey Panama; and Mikael Castro, Managing Director of Journey Brazil.

Each destination company is locally led, preserving its entrepreneurial spirit and unmistakable sense of place while giving Journey the long-standing relationships to unlock access to remarkable people, places, and experiences. Across the group, shared stewardship, aligned interests, and common principles ensure that each company’s success strengthens the whole.

Operating across multiple destinations also makes Journey more resilient and better able to sustain its long-term commitments to its people, local communities, cultural preservation, conservation, and the many livelihoods supported by travel. Each destination company is independently certified as a B Corporation, reinforcing the group’s commitment to ensuring that exceptional travel benefits the people and places that make it possible.

This commitment extends further through Journey’s Positive Impact Fund. Each destination company operates its own independent fund, partnered with carefully selected local NGOs. Travelers contribute per trip, with 100% of funds going directly to the NGOs, and can experience the impact of their contribution firsthand through curated visits to the projects as part of their tailor-made itinerary.

“We aren’t growing simply to become bigger. Our mission has no boundaries, and our advisor partners believe in our approach and have asked for it in more places. This new brand brings together everything we have become: an extraordinary family of destination experts with the presence, relationships, and creativity to push the boundaries of what is possible in travel.”

— Zachary Rabinor, Co-Founder and CEO of Journey

ABOUT JOURNEY

Journey is a family of locally led destination management companies creating extraordinary travel across Mexico, Costa Rica, Panama, and Brazil. Through deep local presence, trusted relationships, creative trip design, and seamless execution, Journey connects discerning travelers with people, places, and experiences beyond the expected. Journey’s destination companies are independently certified as B Corporations and united by a shared purpose: exploration that connects and enriches. Together, they are committed to generating positive impact for travelers, communities, destinations, and the planet.